Research Matters
Informed by experience, inspired by excellence
Delivering flexible, intelligent information, research and analysis
Phone: 0844 856 0915
Recent project examples
Develop thought leadership
Literature review and review of competitor activities to lay groundwork for developing new thought leadership.
Benchmark against competitors
Conduct competitor analysis and benchmark against client offering to strengthen strategic positioning.
Understand policy developments
Review policy changes and identify best practices from competing organisations to shape response.
Identify target segments
Initial sector scan, followed by in-depth sector analysis to identify target sectors for business development.
Evaluate market potential
Customer interviews and market analysis to evaluate market readiness and potential for new product.
Assess pricing strategies
Pricing survey and competitor analysis to inform new product positioning and pricing.
Laura Barrett
Director with background in economics, statistics and public sector research.
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Elaine Robinson
Director with background in general and strategic business information and research.
Rachel Allen
Associate with background in business & company information and research.
Judy Barker
Office Manager focusing on project management and business development