Our work is mostly confidential, something we take very seriously, so no clients listed here.

We work with business development, strategy and marketing teams in companies and organisations, helping address, validate or prepare for a new strategic issue or situation. We also frequently work with management consultants and support in-house research teams providing extra capacity at crunch times.

Clients are across all sectors, but we have worked extensively with clients in the education and healthcare sectors, as well as for clients in professional services.

You can look at our blog for case studies of our work and see how we can shape research towards actionable results. And here’s an outline of the kind of work we do for our clients:

Business Development managers

  • Provide objective, external fact-base and context to shape business direction
  • Establish solid and systematic knowledge of a market to underpin confident business decisions
  • Evaluate opportunities and barriers to shape product and service development and formulate market entry strategies
  • Give leadership teams and Boards easy access to high level information and trends for informed discussions

Marketing and Business Insight leaders

  • Deliver research that supports development of targeted and impactful marketing
  • Develop criteria and gather data to support prioritisation of segments or customers
  • Inform focus and content of primary market research
  • Identify areas of interest or new developments and develop into thought leadership
  • Review industry developments or thinking to create distinctive and resilient thought leadership or market commentary
  • Assess competitor offerings to inform market positioning and product development

Sales teams

  • Provide systematic approach to customer identification and prioritisation
  • Provide facts to develop a solid and targeted client pitch
  • Highlight ‘quick wins’ in terms of target customers, including who not to target
  • Improve conversations with potential customers through grasp of current issues affecting the sector
  • Support external marketing, i.e. identify influencers or contacts, update mailing lists, map conferences etc.

Strategy consultants

  • Provide fact-base and context to underpin confident recommendations
  • Rigorously and independently test hypotheses
  • Respond quickly with client ready products
  • Enable consultants to focus on clients

Research & Insight teams

  • Provide responsive and flexible back-up request service to manage capacity
  • Work directly with consultants to remove pressure
  • Elaine and Laura were among the most talented R&I professionals I worked have with at McKinsey, acting as true thought partners and helping shape the projects they were involved with.

    Director, McKinsey & Co

  • They take time to understand our needs, particularly on complex assignments, giving us complete confidence that they will meet (and exceed) our expectations.

    Head of Research

  • Without exception, people notice that the quality of interaction and output with Research Matters exceeds any other external research provider that we use.

    Research Manager, leading strategy consultancy

  • They've "been there and done it" in the most demanding environments, and understand what it means to deliver high quality output, on time and to budget.

    Head of Research, leading professional services company

  • It was amazing how much Research Matters got done in the time they had.

    Divisional Chief Financial Officer, FTSE 100 company

  • We have turned around on our plans pre-research. Your work helped people but the issue into perspective and focus on this crucial decision, so thank you.

    Head of New Markets, leading assessment agency

  • Having found this excellent source of research we should use Research Matters in the future to monitor developments in our markets, with the aim of validating and extending our strategy.

    Head of Strategy, leading assessment agency

  • As ever, your professionalism, ability to define scope and speed of response are greatly appreciated

    Divisional Strategy Director, FTSE 100 company

Case Study: Bespoke market segment analysis for specialist health care provider

We have recently finished working on a really interesting project with a not-for-profit provider of specialist health care.  We were able to produce a…

Read more

Measuring performance of schools: progress or attainment?

Should a child’s PROGRESS or ATTAINMENT level be the main measure of a school’s success?  With UK Government policy increasing focus on progress…

Read more